Event Details
Date
January 25, 2021
Time
9:00 am - 12:00 pm
Location
Online
Host
Cornell Craft Beverage Institute
Cortni Stahl
email Cortni Stahl
EnoCert 202: Tasting Room Sales Strategies
January 25, 2021Overview
Most consumers' first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales. In this course, participants will learn how to engage guests to create a fun and profitable tasting room experience.
Learning Objectives
1. To understand the most common types of wine consumers and their buying habits
2. To understand the factors driving tasting room sales in New York
3. To understand how to build a positive consumer experience
These courses will be fully online. The content will be available to you before a live session with the instructors on the above dates (synchronous session runs from about 9:00 am - 12:00 pm). Registration closes on January 22nd.
Registration at https://grapesandwine.cals.cornell.edu/extension/enocert/eno/