Most consumers' first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales. In this course, participants will learn how to engage guests to create a fun and profitable tasting room experience.

More information can be found at https://cals.cornell.edu/enocert-202-certification-course-tasting-room-sales-strategies

This course will cover the basics of grape growing from the ground up. Through live interactive lectures, participants will understand how vineyard site, climate, and trellising systems impact grape production and quality. Participants will also expand their understanding of production steps for specific wine types. Upon completing this course, attendees will learn how different wine types (white, red, ros?, sparkling) are produced, and the key decisions that need to be made to influence wine style.

More information at https://cals.cornell.edu/enocert-101-certification-course-basic-viticulture-enology

Mark your calendars for B.E.V. NY 2021!

This year's conference will be completely online, but will still feature an array of speakers and panels talking about important topics in business, enology and viticulture.

Visit www.bevny.org for program and registration information.